dsm-firmenich Reveals 'Milky Maple' as the 2025 Flavor of the Year

dsm-firmenich, a global leader in nutrition, health, and sustainable innovation, is excited to announce 'Milky Maple' as its Flavor of the Year for 2025. This unique flavor combines the creamy richness of milk with the deep, natural sweetness of maple, creating a comforting, balanced taste that evokes calm and contentment. It is versatile and can be seamlessly incorporated into a variety of applications.

"As consumer preferences shift toward comfort, nature, and personal well-being, people are increasingly drawn to flavors that offer a sense of familiarity, balance, and connection," said Maurizio Clementi, Executive Vice President of Taste, Texture, and Health at dsm-firmenich. "'Milky Maple' fulfills this demand – offering a soothing embrace that transports consumers to a world of warmth and indulgence."

The Maple Movement

Maple, long a staple in North America, is rapidly gaining popularity around the world. Since early 2019, DSM-Firmenich's trend analysts have noted its expansion beyond regional borders, with maple becoming a versatile ingredient across Europe, Asia, and beyond. Maple is no longer confined to syrup; it now influences a wide range of culinary creations, from baked goods to savory dishes.

"Maple is evolving from a regional favorite to a global flavor trend," said Jeffrey Schmoyer, VP of Human Insights at DSM-Firmenich. "Its ability to evoke coziness and its versatility have fueled its rise in various cultures and cuisines."

Mapping Milky Maple's Rise to Prominence

Maple flavor traces its origins to the sap of specific maple tree species, particularly the sugar maple, which thrives in cooler climates. As a naturally derived ingredient, maple sap offers a distinct sweetness with warm, earthy undertones, making it a popular alternative to traditional sweeteners and an important part of the 'brown note' flavor family.

"Maple is going mainstream," said Mikel Cirkus, Senior Director, Foresight & Design at DSM-Firmenich. "Candy Cap Mushrooms – a natural forest product with a unique maple aroma – are already cherished by chefs as a flavoring for baked goods, ice cream, candy, and even beer. This mushroom, part of the Milk Cap group, reflects the same 'brown note' qualities of maple, offering an authentic connection to nature."

The creamy allure of milk is also experiencing a surge in popularity, particularly in Asia, where its smooth, rich taste complements maple’s sweetness. This growing trend emphasizes milk's timeless ability to evoke nostalgia and simplicity, further solidifying 'Milky Maple' as a rich, immersive sensory experience.

Crafting the Perfect Milky Maple Moment

To achieve the perfect 'Milky Maple' flavor, a delicate balance of sweetness and creaminess is key. DSM-Firmenich’s capabilities, such as TasteGEM® 3D Essentials technology, enhance maple's natural sweetness. For plant-based products, SMART MILK flavors and DYNAROME® DA innovations replicate the creamy, buttery taste and rich texture of traditional milk, perfectly complementing maple’s depth. Whether dairy or plant-based, DSM-Firmenich's advanced solutions unlock the full potential of this versatile flavor.

Moreover, 'Milky Maple' aligns with the Pantone Color of the Year 2025, 'PANTONE 17-1230 Mocha Mousse,' a warm, rich, and indulgent shade. Both the flavor and color reflect a growing consumer desire to enjoy small, meaningful moments in the year ahead.

"'Milky Maple' invites people to pause and savor a moment of pure warmth and decadence," said Maurizio Clementi. "This flavor is more than just a taste; it's a journey—a gentle reminder of the joy, comfort, and connection found in life's simple pleasures.