Hop Into Easter with The Hershey Company’s Egg-citing Spring Treats

Hop Into Easter with The Hershey Company’s New and Exciting Treats

Easter celebrations just got sweeter! The Hershey Company has unveiled its 2025 Easter lineup, featuring new and innovative treats such as Reese’s Peanut Butter Cups with Spring Sprinkles, Kit Kat® Bunnies, and Twizzlers Bunnies, alongside beloved seasonal favorites from Jolly Rancher and Cadbury.

"From egg hunts to filling baskets—or simply enjoying a sweet treat—Hershey has been a cherished part of Easter traditions for generations. This year, we’ve added fresh twists to our classic offerings, celebrating the season with unique flavors and designs," said Keely Johnson, Senior Associate Manager, Easter Season at The Hershey Company.

New Easter Treats for Every Bunny

Kit Kat® Bunnies

• Enjoy the classic Kit Kat® crunch in an adorable bunny shape. Layers of crispy wafers and creamy milk chocolate make these a joyful addition to Easter baskets. Available for a limited time in snack sizes.

Reese’s Peanut Butter Cups with Spring Sprinkles

• The iconic chocolate and peanut butter combo gets a spring makeover with colorful, seasonal sprinkles in shapes like bunnies, chicks, and eggs. Available for a limited time in Big Cups and miniatures.

Reese’s Peanut Butter Carrots

• Individually wrapped carrot-shaped treats bring the perfect chocolate-to-peanut butter ratio to candy dishes and egg hunts. Available in snack sizes for a limited time.

Twizzlers Bunnies

• Shaped like cheerful bunnies, these chewy treats feature Twizzlers’ classic cherry flavor, perfect for baskets and springtime snacking. Available in a new 2.1oz bag for a limited time.

Perfect for Gifting and Easter Baskets

Reese’s Mini Cane

• Filled with Reese’s Miniatures, this 2.17oz cane is a delightful basket stuffer for Reese’s fans.

Hershey’s Kisses Cane

• Seasonal Hershey’s Kisses, wrapped in festive designs, come in a 2.24oz cane for sweet Easter moments.

Returning Favorites

Cadbury Royal Dark Eggs

• A fan-favorite returns in larger 16oz and 29.2oz bags. With their signature crunchy shell and rich dark chocolate center, these eggs are a timeless treat.

Easter Assortment Bags

• Hershey’s popular brands, including Jolly Rancher Minis for the first time, come together in variety packs perfect for Easter celebrations.

Reese’s Eggs Assortment

• Milk and white chocolate Reese’s Eggs are now available in an 18.6oz assortment bag, joining the classic 31.2oz pack.

Seasonally Wrapped Jolly Rancher Gummies

• Jolly Rancher Gummies, in Original and Very Berry flavors, now feature festive Easter packaging. Available in 14oz and 13oz bags, respectively.

Hershey-Ets Carrot

• Candy-coated milk chocolate Hershey-Ets return in a carrot-shaped bag, perfect for Easter baskets.

Find Your Favorites

Hershey’s complete Easter lineup will be available nationwide starting this January. For more information, visit Hersheyland.com.

Pricing is at the discretion of individual retailers.

About The Hershey Company

The Hershey Company is a global leader in snacks, creating moments of goodness with its iconic brands and commitment to sustainability and community. With over 20,000 employees worldwide and a portfolio of more than 90 brands across 80 countries, Hershey generates over $11.2 billion in annual revenue.

For 130 years, Hershey has upheld its mission to operate fairly and ethically while giving back to communities. The company’s founder, Milton Hershey, established Milton Hershey School in 1909, ensuring equitable access to education and opportunities for children.