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Naturals Ice Cream Gears Up to Launch 30 New Stores Across India by 2025
Naturals Ice Cream to Exceed 200 Outlets by 2025 with Aggressive Expansion Plans
Naturals Ice Cream, a cherished Mumbai-based brand under Kamaths Ourtimes Ice Creams, is preparing for a major growth phase. With a legacy spanning over 40 years, the brand currently operates more than 170 outlets across 15 states in India. By the end of 2025, Naturals aims to surpass 200 stores, cementing its presence in key markets nationwide.
Strategic Growth Plans
Siddhant Kamath, Director of Naturals Ice Cream and a second-generation leader who joined the family business in 2013, outlined the company’s expansion strategy in an interview with IndiaRetailing. Naturals plans to add 30 new outlets, targeting tier-1 and tier-2 cities. Confirmed locations include Chennai and Lucknow, with additional opportunities being explored in surrounding tier-2 cities.
2025 Expansion Framework
The brand’s growth strategy is centered on three key pillars:
- Product: Scaling production capacity to meet rising demand and introducing innovative flavors and line extensions.
- Place: Expanding into new geographies to reach untapped markets.
- Promotion: Enhancing brand engagement through in-store campaigns and regional flavor offerings.
Local Flavors, National Appeal
Naturals Ice Cream is committed to connecting with local communities through tailored offerings. Regional specialties, such as kubani ice cream in Hyderabad and jackfruit ice cream in the Konkan region, are planned for 2025. Seasonal promotions during key festivals and events, including foundation day, Diwali, and Christmas, will continue to play a significant role in boosting in-store footfall.
Innovation and Legacy
With its focus on quality, innovation, and community engagement, Naturals Ice Cream is poised to strengthen its position as one of India’s most beloved dessert brands. As the company approaches this ambitious milestone, it continues to sweeten the nation with its iconic flavors and regional favorites.
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