Whataburger® Celebrates 75th Anniversary in 2025 with the Return of Classic Menu Favorites

Whataburger Celebrates 75th Anniversary with Nostalgic Menu Revivals, Exclusive Deals, and Fresh Collaborations

Feast on Favorites and Explore Exciting Surprises Throughout 2025

Highlights:

• Beloved Monterey Melt and Chicken Fajita Taco return January 7.
• New limited-time beverages: Mexican Hot Chocolate Coffee (hot/iced) and Shake.
• Monthly $19.50 Whatastore deals honor the brand’s founding year.
• “Whatawedding” returns on Valentine’s Day for a lucky couple in Las Vegas.
• Debbie Stroud takes the helm as Whataburger’s new President and CEO.

Whataburger kicks off its diamond anniversary celebration in style, bringing back fan-favorite menu items and introducing exciting new creations for a year of nostalgia and innovation. From the iconic Monterey Melt to the festive Mexican Hot Chocolate Shake, Whataburger invites fans to join the party as it celebrates 75 years of flavor and fan loyalty.

Starting January 7, the Monterey Melt makes its triumphant return. Featuring two juicy beef patties, melty Monterey Jack and American cheeses, grilled onions, peppers, and Jalapeño Ranch sauce, this iconic burger is back by popular demand. Fans can also enjoy the return of the Chicken Fajita Taco, loaded with grilled chicken, seared peppers, and onions, wrapped in a soft flour tortilla.

Adding to the excitement, new beverages debut this month: the Mexican Hot Chocolate Coffee (iced or hot) and the Mexican Hot Chocolate Shake, offering the perfect balance of chocolate and cinnamon.

Beyond the Menu
The celebrations extend beyond the drive-thru with exciting promotions, collaborations, and fan-focused events:

• “75 Stories for 75 Years”: Explore a new digital hub celebrating decades of Whataburger fandom and memories.
• Exclusive Merch and Collectibles: Monthly $19.50 Whatastore deals bring fresh merchandise and collectibles inspired by the brand’s 75-year legacy.
• Wrangler x Whataburger Collab: A spring 2025 collection blending the iconic styles of both brands, featuring denim jackets, jeans, graphic tees, and more.
• Whatawedding Returns: One lucky couple will tie the knot at the Las Vegas Whataburger on Valentine’s Day.

New Leadership, Bright Future
As part of this milestone year, Debbie Stroud officially assumes the role of President and CEO. With a focus on innovation and fan engagement, Stroud is set to guide Whataburger into an exciting future.

“Bringing back classics while introducing fresh flavors and experiences is the perfect way to honor our incredible fans,” said Stroud. “This celebration is all about thanking them for 75 years of love and looking ahead to the next 75.”

About Whataburger®
Since 1950, Whataburger has served freshly made, customizable meals with extraordinary hospitality. Headquartered in San Antonio, the brand operates over 1,070 locations across 16 states, earning its place as a fan favorite and a top employer. Visit Whataburger.com for more details.