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W Hotels Unveils 'Hotel Tales' Series, Capturing Unforgettable Moments and Stories from Iconic Stays
W Hotels, part of Marriott Bonvoy's collection of over 30 hotel brands, proudly announces the launch of its new global series, Hotel Tales. Presented in an editorial-documentary style, this series takes viewers behind the scenes of iconic, untold stories and epic moments only found at W Hotels. Created by Pat Regan, writer for Hacks (MAX) and comedian, Hotel Tales transports viewers into unique W Hotels experiences, embracing the essence of "you just had to be there" and inviting future guests to "next time, be there."
The series features a diverse cast of eccentric personalities, including award-winning actor Chloë Sevigny, multidisciplinary artist Miranda Makaroff, and comedian Ziwe. Each of them shares unforgettable experiences beyond their stays, exploring unexpected encounters and characters that define the W Hotels experience.
Chloë Sevigny, staying at the reimagined W New York – Union Square, reflects on her connection with the hotel and her preparation for a new role. The experience transports her back to the '90s when W Hotels first revolutionized the hospitality industry. Sevigny bonds with a W Hotels signature Whatever/Whenever agent, who delivers a curated collection of '90s relics to help her get into character.
Miranda Makaroff's stay at the transformed W Hollywood brings a tale of romance sparked by a room service mix-up during a late-night culinary adventure at the brand's West Coast flagship.
Meanwhile, Ziwe’s stay at W Nashville marks the beginning of her "cowgirl era," as she embarks on an unforgettable night out in the Music City, with W Hotels as her trusted companion.
"At W Hotels, our spaces are dynamic canvases where self-expression and authentic stories unfold," says George Fleck, Senior Vice President and Global Brand Leader, W Hotels. "This campaign captures the bold moments that reflect the energy and individuality of our guests, showcasing the unforgettable experiences that define W Hotels."
Launched in 1998 from the social energy of New York City, W Hotels has always been at the forefront of cultural and generational change. Hotel Tales continues the brand's evolution, reinforcing its role as a leader in the boutique lifestyle hotel movement.
Pat Regan, the creator of the series, shares, "W Hotels celebrates individuality and encourages guests to create stories worth telling. It's exciting to be part of a brand that lets people express their truest selves, or their alter ego, in a way that's as dynamic as the brand itself."
With Hotel Tales, W Hotels invites guests to embrace a new chapter of the brand’s ongoing evolution. Through creative design, elevated programming, and impeccable service, the series offers a curated experience of unexpected luxury.
Chloë Sevigny reflects, “Returning to W New York – Union Square has been nostalgic, but with a modern twist. I’m excited to be part of this new era, where everyone can continue writing their own stories.”
Stay connected with W Hotels on Instagram (@whotels) and TikTok (@whotels), and discover nearly 70 hotels worldwide. Visit whotels.com to create your own "Hotel Tale" and be part of the story that "you just had to be there" for.
About W Hotels W Hotels has led the lifestyle hospitality scene for over two decades, offering vibrant spaces that encourage creativity, connectivity, and self-expression. With nearly 70 locations worldwide, W Hotels continues to evolve, delivering a dynamic, luxury experience. For more information, visit w-hotels.com and follow on Instagram, TikTok, X, Facebook, and YouTube. W Hotels is part of Marriott Bonvoy®, Marriott International’s global travel program, offering members exclusive benefits, including complimentary nights and elite status recognition.
About Marriott Bonvoy Marriott Bonvoy is Marriott’s premier travel program, offering access to over 30 brands, including W Hotels, and countless luxury experiences. Members can earn and redeem points for stays, exclusive moments, and much more. Visit MarriottBonvoy.marriott.com to learn more.