Natural Grocers® Reveals Top Trends to Watch for 2025

Natural Grocers® Unveils Top Trends for 2025, Highlighting Health, Sustainability, and Innovation

Natural Grocers®, the leading family-operated organic grocery retailer in the U.S., has revealed its eagerly awaited list of the Top Trends for 2025. In its ninth year, the list focuses on key shifts across four categories: Health & Wellness, Body Care & Beauty, Food & Beverage, and Ecologically Thoughtful practices. The insights are curated by Natural Grocers’ Nutrition Education team, including Registered Dietitians and Certified Natural Foods Chefs, alongside contributions from their purchasing, marketing, and analytics teams. The trend report merges expert research and consumer insights to predict what will shape wellness and sustainable living in the coming year.

"We're excited to see how these emerging trends inspire healthier and more eco-conscious lifestyles," said Raquel Isely, Vice President of Marketing at Natural Grocers. "2025 will see a shift toward simple yet impactful choices—from integrating blood sugar-friendly habits into daily life to exploring ocean-inspired body care and embracing high-quality, global proteins. These trends will not only shape our routines but also offer great gift ideas for the holiday season."

NATURAL GROCERS' TOP TRENDS FOR 2025

The trends are categorized into four main areas: Health & Wellness, Body Care & Beauty, Food & Beverage, and Ecologically Thoughtful, each offering innovative insights and product recommendations. For the third year, the company also introduces a Bonus Trend, bringing an extra layer of inspiration.

Health & Wellness Trends

• Blood Sugar Hacks Become Daily Habits
• Nose-to-Tail Eating Becomes Doable
• Balancing Inflammation Becomes Key for Mental Health

Body Care & Beauty Trends

• Natural Deodorants Are Better Than Ever!
• Men's Grooming is Booming
• Ocean-Inspired Body Care Makes a Splash

Food & Beverage Trends

• We'll Double Down on Limiting High Omega-6 Oils
• It's All About Protein, in Quantity and Quality!
• Our Taste Buds Will Go on a Global Tour in the Grocery Aisles

Ecologically Thoughtful Trends

• The Heat is on to Define Regenerative Agriculture, and We're Stepping Up
• Simple Gestures Will Support Soil Health and Pollinators
• Kicking the Forever Chemicals Out of Our Homes

Bonus Trend

• Cultivating Biodiversity Becomes a Priority

Natural Grocers will highlight these trends throughout December on its social media and website. They will also be featured in the January edition of good4u Health Hotline® magazine.

To explore more about Natural Grocers' nutrition education and Top Trends for 2025, visit their website.

About Natural Grocers by Vitamin Cottage
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is a leading specialty retailer of natural and organic products, including groceries, body care items, and dietary supplements. With strict quality standards and a commitment to sustainability, Natural Grocers offers a wide variety of USDA-certified organic produce and pasture-raised dairy. The company’s smaller-store format promotes affordability and a clean, convenient shopping experience, alongside educational programs designed to help customers make informed health and nutrition decisions. Headquartered in Lakewood, CO, Natural Grocers operates 168 stores across 21 states. For more information, visit www.naturalgrocers.com.