90+ Cellars Introduces Non-Alcoholic Sparkling Wines

90+ Cellars Launches Non-Alcoholic Sparkling Wines in Response to Growing Demand for Zero-Proof Options

90+ Cellars, one of America's fastest-growing wine brands, today unveiled its first non-alcoholic wines in response to the rising consumer interest in zero-proof beverages. The brand enters the dealcoholized wine market with two sparkling options from France: a Sparkling Brut and a Sparkling Rosé. Both wines are crafted using traditional winemaking techniques and undergo a reverse osmosis process to remove alcohol while preserving the aromas and flavors, resulting in fresh, fruit-forward profiles. These sparkling varieties are low in both calories and sugar, priced at an accessible $12 per bottle.

"Whether you're exploring the 'sober curious' movement or abstaining from alcohol, we want to ensure that 90+ Cellars offers a product that suits your lifestyle," said Alexandra Shaughnessy, Wine Director at 90+ Cellars. "Making wine accessible to everyone is at the heart of what we do, and it starts with listening to our customers, who are increasingly choosing alcohol alternatives."

With less than 0.5 percent alc/vol and just 25 calories per serving, 90+ Cellars' non-alcoholic sparkling wines deliver the bubbly and crisp flavors that consumers expect from a classic. These wines are sourced from a renowned winery in the South of France. The Brut is made from Souvignier Gris grapes, offering notes of citrus, stone fruit, and honeysuckle, while the Rosé is crafted from Grenache grapes, with vibrant flavors of strawberries and raspberries.

"Drinking culture, particularly among younger generations, is evolving," Shaughnessy continued. "While the low-ABV and no-alcohol market has traditionally been dominated by beer, non-alcoholic wines are gaining traction and are projected to grow 7 percent globally by 2027. Combined with the rising popularity of sparkling wine, we believe now is the ideal time to introduce our delicious, everyday-priced dealcoholized sparkling wines."

90+ Cellars' non-alcoholic Sparkling Brut and Sparkling Rosé, priced at an SRP of $12, will be available for purchase nationwide online and in over 15 U.S. markets, including Colorado, Delaware, Georgia, Illinois, Kansas, Maine, Maryland, Massachusetts, New Jersey, New York, Rhode Island, Tennessee, Texas, Vermont, Washington D.C., and Wisconsin. For more information and to purchase online, visit ninetypluscellars.com and follow @90pluscellars on Instagram.

About 90+ Cellars
Founded in 2009 with the mission to make great wine more accessible, 90+ Cellars has become one of the fastest-growing wine brands in the country and one of the top five premium/super-premium wine brands in the Northeast. Through partnerships with highly rated wineries, the brand offers a global selection of top-tier wines, simplifying the wine-buying process. For more information, visit www.ninetypluscellars.com.

About Latitude Beverage Company
Latitude Beverage, based in Boston, is the company behind a growing portfolio of national wine and spirits brands, including 90+ Cellars, Iron Side, Mija Sangria, Steel 43 Vodka, Tequila Zarpado, and Wheel Horse Whiskey. The company delivers a highly curated selection of global products, exceptional value, and makes it easier for consumers to enjoy great wine and spirits at great prices. For more information, visit www.latitudebeverage.com.