Jameson® Irish Whiskey Celebrates Its Legendary Jameson Black Barrel with Actor Aaron Taylor-Johnson

Jameson® Irish Whiskey Elevates Holiday Celebrations with Jameson Black Barrel and Actor Aaron Taylor-Johnson

The world’s #1 Irish whiskey, Jameson, invites whiskey enthusiasts to enhance their holiday celebrations with the rich, smooth taste of Jameson Black Barrel. Crafted from expertly aged, select batch whiskeys, each glass of Jameson Black Barrel offers an exceptional sipping experience. As the holiday season approaches, Jameson is reminding fans that its Black Barrel is the perfect addition to any year-end festivities.

In line with the global Must be a Jameson campaign, the brand has partnered with Golden Globe-winning actor Aaron Taylor-Johnson to showcase the unique allure of Jameson Black Barrel. This special blend, crafted by the master distillers at the Midleton Distillery in Ireland, combines artistry and tradition. The campaign's latest spot takes viewers on a mysterious and captivating journey, revealing the secret behind Jameson Black Barrel’s exceptional quality — but with a twist: the distillery won’t let Taylor-Johnson in on the full story.

“When I visited the Jameson distillery in Cork, I was struck by the meticulous craftsmanship and deep-rooted commitment to quality. From the Master Cooper to the Master Blender, I saw the passion that defines Jameson Black Barrel,” says Taylor-Johnson. “Working with visionary director Yorgos Lanthimos was an exhilarating experience, and I’m proud to celebrate a product I truly admire.”

Jameson is also collaborating with Complex as the official whiskey partner for ComplexCon, set to take place on November 16th and 17th in Las Vegas. Attendees will have the opportunity to experience Jameson Black Barrel in an immersive way, bringing the spirit to life before an audience of trendsetters and influencers.

As the holidays approach, Jameson’s campaign is designed to inspire consumers to raise their glasses with the best — Black Barrel’s refined taste is sure to elevate any occasion. "We’re committed to inspiring curiosity and connection with whiskey lovers worldwide,” says Johan Radojewski, Vice President of Marketing for Jameson Irish Whiskey. “Amid the holiday rush, we want Jameson Black Barrel to remind people to cherish the moments spent with friends and family — light-heartedly and joyously.”

Nodjame Fouad, Chairman and CEO of Irish Distillers, adds, “This global campaign, alongside Jameson Black Barrel’s refreshed packaging, highlights our dedication to refining our brand and solidifying Black Barrel as a leader in the premium whiskey category. It reflects our belief in the universal connection Jameson fosters across the globe.”

With a suggested retail price of $37.99, Jameson Black Barrel offers a premium taste experience, blending a range of distinct whiskey styles and barrel finishes. To discover where to buy a bottle, visit JamesonWhiskey.com.

The Greatest Story Almost Told campaign, created in partnership with Ogilvy, will run across TV, social media, OOH, and streaming platforms in the U.S. and globally.

TASTE RESPONSIBLY. JAMESON® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2024 Imported by John Jameson Import Company, New York, NY.

About Jameson Irish Whiskey:
Jameson is the world’s most awarded and bestselling Irish whiskey, consistently ranking in the top 4 global whiskey brands. With a 67% market share, Jameson achieved historic sales of 10.4 million cases in 2022.

About Pernod Ricard USA:
Pernod Ricard USA, a subsidiary of the global spirits company Pernod Ricard SA, is home to iconic brands such as Absolut, Chivas Regal, Jameson, and Malibu. The company is dedicated to responsible drinking and sustainability.

About Ogilvy UK:
Ogilvy UK is a leader in brand marketing, delivering impactful campaigns for global clients like Sainsbury's, Mondelēz International, and Pernod Ricard.

About Talent Republic:
Talent Republic is a renowned talent consultancy known for creating successful partnerships between brands and A-list celebrities. Recent collaborations include Snoop Dogg and Katy Perry.