Shopping cart
Your cart empty!
Priyal Thacker Delves into India’s $10.92 Billion Snack Industry—Essential Insights Revealed
India’s Snacks Market to Double by 2033: Key Trends Driving Growth
The Indian snacks market is experiencing a meteoric rise, projected to grow from $5.35 billion today to $10.92 billion by 2033, at an impressive CAGR of 8.26%. This growth is fueled by changing consumer behaviors, evolving tastes, and a surging demand for both traditional and innovative snack options.
The Drivers of India’s Snack Boom
1. Diverse Snack Categories:
- Namkeen leads the charge with popular items like bhujia and regional mixtures commanding a significant market share.
- Chips and Extruded Snacks make up 35–40% of the market, remaining consumer favorites.
- Healthier Alternatives such as millet-based crackers, baked chips, and protein-packed roasted snacks are on the rise, driven by health-conscious urban consumers.
2. Sweet Snacks on the Rise:
- Biscuits, cookies, and cakes dominate the sweet snack category, propelled by demand for indulgent yet convenient treats.
- With increasing urbanization, packaged snacks are becoming a quick and satisfying option for time-strapped consumers.
3. Expansion into Rural Markets:
Snack brands are aggressively expanding their distribution networks, reaching smaller cities and towns. Rural penetration is growing, reshaping the market landscape.
4. Digital Revolution:
E-commerce platforms are catching up with offline retail, driven by the rise of direct-to-consumer (D2C) brands leveraging social media and innovative logistics to boost sales.
Market Dynamics
- Pack Size Trends: The ‘Less than 50 gm’ pack size dominates, catering to impulse purchases and on-the-go snacking.
- Health & Convenience: Urban consumers increasingly prioritize healthy yet convenient snack options, reflecting broader lifestyle changes.
With these trends fueling its growth, India’s snacking industry is poised for massive expansion. The question is, which snack will you reach for next?
World Food Business
Creative and experienced content writer with 6+ years of experience lazy to create unique content strategy for News5 to turn website visitors into customers.
