Natural Grocers® Launches Organic Soups This Winter

Natural Grocers® Expands Premium House Brand with Six Savory Organic Soups in Eco-Friendly Pouches

As winter takes hold, soup lovers have a new reason to celebrate: the launch of six savory heat-and-serve organic soups from Natural Grocers®. Known for its commitment to quality and sustainability, the largest family-operated organic and natural grocery retailer in the U.S. has introduced these new additions to its Natural Grocers® Brand Products lineup.

Crafted with entirely plant-based, gluten-free, and dairy-free ingredients, the soups are Certified Organic, Non-GMO, and designed for convenience and sustainability. Packaged in BPA-free, lightweight pouches, they offer a resource-efficient alternative to traditional cans or jars, reducing energy use during production and transportation.

"Sustainability, Flavor & Convenience
Raquel Isely, Vice President of Marketing at Natural Grocers, expressed her excitement about the new soups:
"We are thrilled to offer six delicious new flavors to customers nationwide. From comforting classics like Creamy Tomato and Butternut Squash to unique options like Sauerkraut and Sweet Corn, these soups are perfect for any occasion. Just heat, serve, and enjoy a wholesome, flavorful meal—all at an Always Affordable PriceSM."

Soup Varieties:

• Organic Butternut Squash Soup
• Organic Creamy Tomato Soup
• Organic Sauerkraut Soup
• Organic Sweet Corn Soup
• Organic Three Lentil Soup
• Organic Vegan Chili Bean Soup

Product Highlights:

• Certified Organic
• Plant-based, gluten-free, and dairy-free ingredients
• Vegan-friendly
• No artificial flavorings, additives, preservatives, or synthetic colors
• Packaged in BPA-free, shelf-stable pouches
• Convenient 14 oz. size
• Priced at $4.49 (Always AffordableSM)

Recent & Upcoming Additions
Since 2016, the Natural Grocers house brand has grown to include over 800 premium-quality products. Recent innovations include gourmet frozen Organic Wood Fired Pizzas and seasonal Organic Coffee flavors. Customers can also look forward to Organic Wheat Pasta and Organic Pasta Sauce made with biodynamic ingredients, arriving in stores soon.

For a media kit featuring the new organic soups, click here. 

About Natural Grocers

Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is a specialty retailer offering natural and organic groceries, dietary supplements, and body care products. Upholding strict quality guidelines, Natural Grocers sells only USDA-certified organic produce, pasture-raised dairy, and free-range eggs. Its smaller-store format delivers affordability, convenience, and a clean shopping experience. Committed to its five founding principles, including "Commitment to Community" and "Commitment to Crew," the company invested over $15 million in Crew compensation in FY2024. Headquartered in Lakewood, CO, Natural Grocers operates 167 stores across 21 states.

For more information and store locations, visit www.naturalgrocers.com.