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Scotland's Rugby Stars Lead $1.3 Million Investment in Leading Whisky App Bevvy
Bevvy.com has successfully completed a $1.3 million funding round, with investment led by some of Scotland's top rugby stars, including Pierre Schumann, Duhan van der Merwe, Hamish Watson, Ben Healy, and Magnus Bradbury. This latest funding round values the company at over $17 million. Founded in 2021 by Laurie Black and Lucas Heron, Bevvy has revolutionized the way whisky enthusiasts connect, discover, and appreciate whisky, with users from over 70 countries. In addition to the rugby stars, the round also attracted a significant six-figure investment from a prominent U.S.-based investor known for his influence in the sports and whisky sectors. As a result, Bevvy's investor roster now includes some of the biggest names in global whisky, including sports figures, F1 executives, and industry leaders.
The new funding will help drive Bevvy's expansion, focusing on enhancing user experience and expanding features to better serve its growing global whisky community. With this investment, the company plans to further solidify its position as the leading platform in the whisky space, offering users enriched resources, exclusive content, and personalized tools to elevate their whisky journey. In 2024, Bevvy's YouTube channel became the largest in the global whisky sector, surpassing 1 million subscribers. The company anticipates launching a Series A round in late 2025.
"We're excited to welcome this new group of investors who share our passion for whisky and our vision of making Bevvy the global leader in whisky culture," said Laurie Black, co-founder and Head of Whisky at Bevvy. "This funding is a significant step forward as we scale and continue to meet the needs of the expanding whisky community."
Committed to blending digital innovation with whisky tradition, Bevvy's latest app updates feature exclusive tasting guides, interactive experiences, and community tools that allow users to explore, rate, and discuss their favourite whiskies. The app's growing social features are enabling deeper connections among whisky consumers, further enhancing its appeal. As Bevvy continues to grow, it remains focused on becoming the ultimate destination for whisky discovery, from seasoned connoisseurs to curious newcomers.
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