Start the New Year Without Sacrifice—Violife® Dairy-Free Cream Cheese is 100% Resolution-Ready!

Violife Redefines Resolutions on National Quitter’s Day, January 10th – Because Great Taste Makes Goals Easy to Keep

This New Year, Violife is breaking the cycle of failed resolutions by taking over National Quitter’s Day on January 10th. Instead of setting lofty goals destined to fail, Violife invites Americans to embrace a simple, delicious change—going dairy-free. With their #1 Dairy-Free Cream Cheese, Violife proves that some resolutions are not only achievable but downright enjoyable.

“At Violife, we believe resolutions should feel rewarding,” said Monica Bordin, Violife’s Head of North America Commercial Operations. “With 91% of Americans abandoning their resolutions2—and many giving up by Quitter’s Day—we’re here to flip the script. As the nation’s leading dairy-free cream cheese brand, we’re empowering people to skip the compromises and savor a life full of flavor, fun, and freedom. Our cream cheese is 100% resolution-proof!”

A Multi-Platform Campaign That Makes Resolutions Delicious
Kicking off January 1, 2025, Violife’s dynamic campaign will roll out across San Francisco, Austin, Washington, D.C., Miami, and New York. With bold messaging that positions dairy-free living as an easy, tasty resolution, the campaign spans:

• Out-of-Home (OOH):
  Starting January 1, San Francisco and Austin will feature clever billboards, kiosks, and posters in high-traffic areas like gyms and banks. Resolutions like fitness and saving money are tackled with empowering taglines such as:

  • "Sacrifices Are For People Who Are Not You."
  • "Why Give Up When You Can Give In."
  • "Your Tastiest Return on Investment."

• Digital and Social Media:
  Violife will run cheeky ads on Facebook, Instagram, and TikTok, showing how resolutions fail—but not with Violife. One ad features a gym-goer struggling on a treadmill, paired with the line: “Violife is 100% resolution-proof, unlike gym memberships.” Another highlights a New Year’s ball drop showcasing Violife’s cream cheese as a resolution that sticks beyond Quitter’s Day.

• Influencer Collaborations:
  On January 10, National Quitter’s Day, Violife will unveil partnerships with celebrities and influencers like Amanda Cerny and Nzinga Young. Follow @violife_foods on Instagram and TikTok for updates and join the conversation with #QuitDairyWithViolife.

Making Dairy-Free Resolutions a Reality
“With this campaign, we’re showing that the best resolutions are the ones you actually enjoy keeping,” said Olga Osminkina-Jones, Violife’s Global President and Chief Growth Officer. “From strategic gym and bank placements to playful digital content, we’re inspiring consumers to embrace a dairy-free lifestyle without the pressure of traditional resolutions.”

Violife’s Just Like Cream Cheese Block and Just Like Original Cream Cheese Tub are available nationwide at retailers like Whole Foods Market, Walmart, Safeway, Sprouts, and Kroger.

About Violife
Violife is a leading innovator in plant-based foods, crafting high-quality, dairy-free alternatives that never compromise on flavor or texture. Committed to revolutionizing the plant-based industry, Violife offers a range of delicious options that delight taste buds and inspire a healthier lifestyle.