Lifeway Foods Expands ProBugs Organic Kefir Distribution to Over 250 Harris Teeter Locations

Lifeway Foods Expands ProBugs Organic Kefir Distribution to Over 250 Harris Teeter Stores Nationwide

Lifeway Foods, Inc. (Nasdaq: LWAY), a leading U.S. manufacturer of kefir and fermented probiotic products, is excited to announce the expansion of its ProBugs Organic Kefir for kids to more than 250 Harris Teeter stores. Available in two popular flavors—Strawnana and Goo-berry—ProBugs are offered in convenient, single-serve pouches, designed to make snack time hassle-free. Made with organic whole milk and Lifeway’s signature 12 live and active probiotic cultures, ProBugs offer a nourishing, fun, and healthy option for kids on the go.

ProBugs Organic Kefir for kids is crafted with young microbiomes in mind, featuring a soft, squishable pouch and a no-spill spout, ensuring an enjoyable experience for both parents and children. The product is packed with protein, calcium, and vitamin D, supporting the growth of active and healthy kids.

“We are thrilled to introduce Lifeway’s ProBugs Organic Kefir to a wider audience by expanding our distribution at Harris Teeter stores,” said Lifeway President and CEO, Julie Smolyansky. “For over a decade, ProBugs has been a fan favorite for families, and we’re excited to provide more children with a nutritious, delicious snack that parents can feel good about. We can’t wait to introduce Harris Teeter shoppers to the benefits of ProBugs and continue to support this expansion with targeted marketing and events.”

The U.S. kids and infant probiotic market is projected to grow at a 9.1% CAGR, reaching $370.89 million by 2032, according to an Allied Market Research report, further fueling Lifeway's push to expand ProBugs availability.

For more information about Lifeway and where to find ProBugs in stores, visit lifewayfoods.com.

About Lifeway Foods, Inc.
Lifeway Foods, Inc., a recognized leader in the probiotic beverage industry, is America’s top supplier of kefir, a tangy and nutritious fermented dairy drink. The company also offers a wide variety of cheeses and products for kids under the ProBugs brand. Lifeway's products are available across the U.S., as well as internationally in Mexico, South Africa, Ireland, the United Arab Emirates, and France. For more details, visit lifewayfoods.com.

About Harris Teeter
Harris Teeter, a subsidiary of The Kroger Co., has been enriching the lives of customers for more than 60 years. Based in Matthews, North Carolina, Harris Teeter operates more than 250 stores and 60 fuel centers across several states, including North Carolina, South Carolina, Virginia, and Florida. The company employs 36,000 associates and is dedicated to serving its communities with high-quality products and exceptional service. For more information, visit harristeeter.com.