The Charming Taste of Europe In-Store Tastings Campaign Sees Remarkable Success

Successful Season for Abruzzo In-Store Tastings Campaign Across Key U.S. Markets

The "Charming Taste of Europe" campaign, featuring in-store tastings of Abruzzo wines, has had a highly successful season across 15 premier U.S. retailers, highlighting the exceptional wines of Italy's Abruzzo region.

Supported by the Consortium for the Protection of Abruzzo Wines, the Bordeaux White Wines Consortium, and the Association of Agricultural Cooperatives of Imathia, this EU-funded initiative aims to increase awareness of premium European agricultural products in the U.S. and Canada.

Launched in mid-May, the campaign has continued through the year, engaging consumers in key states including New York, Florida, Texas, New Jersey, Connecticut, Massachusetts, and Delaware. Notable retailers hosting the tastings include Total Wine & More, which has been a central venue for these events, with Florida locations in Miami Pinecrest and Fort Myers, Texas events in Pearland and Dallas, and New Jersey tastings in Totowa, River's Edge, Eatontown, and West Orange.

Other participating retailers include Seaholm Wines & Liquors in Huntington, NY, Petrock's Wine, Liquors and Beer in Township, NJ, and Westchester Wine Warehouse in White Plains, NY, as well as BevMax locations in Stamford and Norwalk, CT.

A total of 105 tastings have been conducted by certified educators, supported by 245 days of promotional displays across participating stores. The tastings featured a diverse selection of wines from the Abruzzo region, including Montepulciano d'Abruzzo DOC, Trebbiano d'Abruzzo DOC, Cerasuolo d'Abruzzo DOC, Abruzzo DOC, and Villamagna DOC, among others.

These tastings have significantly raised awareness of Abruzzo wines, and efforts like this are key to introducing these premium wines to a broader audience, paving the way for future campaigns.

About The Charming Taste of Europe

The Charming Taste of Europe is a project co-funded by the European Union, aimed at promoting exceptional European agricultural products, such as Italian and French wines and fresh Greek kiwis, to U.S. and Canadian consumers. Through promotional activities and events, the initiative showcases the quality and heritage of these European products. It is promoted by the Consortium for the Protection of Wines of Abruzzo, the Association of Imathia’s Agricultural Cooperatives, and the Union of Sweet Bordeaux Wines.

For more information, visit charmingtasteofeurope.eu.

Follow The Charming Taste of Europe Campaign:

Website: charmingtasteofeurope.eu
Facebook: @CharmingTasteofEU
Instagram: @charmeu_usa
YouTube: The Charming Taste of Europe
Hashtags: #thecharmingtasteofeu, #charmeu

Funded by the European Union. Views expressed are those of the authors and do not necessarily reflect the views of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.