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María Alexandra Mendoza, marketing director for Empresas Polar’s International Business Division
Empresas Polar Unveils Polar Premium Beer in the U.S. to Satisfy Discerning Beer Lovers
Empresas Polar, the renowned Venezuelan food and beverage company, has officially launched its Polar Premium Beer in the United States. Brewed in Auburndale, Florida, this new offering combines a unique flavor profile with exceptional quality. Polar Premium Beer is expertly crafted by the Master Brewers of Empresas Polar, bringing over 83 years of brewing experience to life. Using the finest North American ingredients, including Canadian malted barley and hops from Washington's Yakima Valley, the beer achieves a perfect balance with 6% ABV and 24 bitterness units. Its malty and herbal profile is complemented by fresh hop flower notes.
“We started as a brewery in Venezuela in 1941, and brewing is part of our DNA. We are proud to introduce Polar Premium Beer to our global portfolio—a beer that combines elegance and bold flavors, designed to captivate American beer lovers who seek high-quality, unique experiences,” said María Alexandra Mendoza, marketing director for Empresas Polar's International Business Division.
Polar Premium Beer stands out with its bright golden hue and dense white foam, offering an exciting new alternative in the U.S. beer market. Initially available in North Carolina, New York, Washington, D.C., Texas, and Florida, it can be found in supermarkets like Sedanos, Bravo, and Presidente in South Florida, along with specialty liquor stores.
The official launch event took place at the "Clash of Giants" sports event at LoanDepot Park in Miami, where over 70,000 baseball fans gathered. “Sports have always been a part of Empresas Polar’s identity, so launching Polar Premium Beer at this event, where beer and sports come together, felt like the perfect fit,” Mendoza added.
This launch marks a significant milestone in Empresas Polar's expansion in the U.S. market, where it has had a presence for over 35 years with its Polar Pilsen brand. With Polar Premium Beer, the company is strengthening its position and introducing new innovations for American beer drinkers.
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