Tony the Tiger Steals the Show at the 2024 Sun Bowl with Kellogg's Frosted Flakes®

Tony the Tiger® Delivers Excitement and Community Support at the 2024 Tony the Tiger Sun Bowl

Tony the Tiger® brought his signature energy and optimism to the Tony the Tiger Sun Bowl in El Paso, Texas, on December 31, 2024, marking a fifth year of unforgettable gameday festivities. As the face of Kellogg's Frosted Flakes®, Tony energized fans and celebrated the Sun Bowl tradition with dancing, giveaways, and community-focused initiatives.

This year’s thrilling matchup between Louisville and Washington ended with a victory for Louisville, but the excitement extended far beyond the field. Tony the Tiger entertained stadium-goers with a lively dance-along to a refreshed version of the nostalgic 1990s hit "Hey Tony." Fans joined in as Tony unveiled a brand-new dance move, spreading fun and positivity throughout the "Sun City."

"Tony has long been an icon of confidence and gr-r-reatness," said Laura Newman, Vice President of Brand Marketing at WK Kellogg Co. "Bringing back a fan-favorite tune like 'Hey Tony' added an extra layer of nostalgia and joy, creating a gameday experience fans will never forget."

Beyond the excitement in the stadium, Kellogg's Frosted Flakes Mission Tiger™ initiative made a lasting impact by teaming up with DonorsChoose to provide critical resources for Riverside Middle School's sports programs. This donation ensures local students have access to essential athletic opportunities. To date, Mission Tiger has donated over $4 million, benefiting schools across all 50 states and supporting over 2 million youth sports experiences.

Festivities began the evening before with the 26th Annual Tony the Tiger Sun Bowl Fan Fiesta, presented by El Paso Live. The event featured local bands, university pep rallies, and a thrilling battle of the bands. On game day, fans enjoyed the Pre-Game Fan Party at Glory Field, where Tony made a special appearance alongside music, games, and giveaways.

Stay connected with Tony and the latest updates from Kellogg's Frosted Flakes by following @kelloggsfrostedflakes on TikTok, Instagram, and Facebook.

About WK Kellogg Co®

WK Kellogg Co brings joy and nourishment to millions through trusted food brands like Frosted Flakes®, Rice Krispies®, and Special K®. Guided by our Feeding Happiness™ mission, we’re committed to making a positive impact on families, communities, and the planet. Learn more at www.wkkellogg.com.

About Kellogg's Frosted Flakes® Mission Tiger™

Launched in 2019, Mission Tiger™ supports middle school sports programs across the U.S., providing vital funding through a partnership with DonorsChoose. To date, it has sparked over $4 million in donations, enhancing access to play for kids nationwide. Visit MissionTiger.com to learn more.

About DonorsChoose

DonorsChoose connects donors with public school teachers to fund classroom projects, impacting over 2 million classrooms since 2000. Recognized for transparency and accountability, DonorsChoose continues to support schools nationwide. For more, visit donorschoose.org.

About the Sun Bowl Association

Founded in 1935, the Sun Bowl Association promotes El Paso and the Southwest while supporting the community through year-round events, including the iconic Sun Bowl football game. Learn more at www.sunbowl.org.