Holland & Barrett Launches Exciting New Food Range to Simplify Healthy Eating

Holland & Barrett Expands Food Range with Over 300 New Lines to Simplify Healthy Eating in 2025

• 300+ new additions to promote healthier food choices.
• 90+ new H&B-exclusive products launching January 1st, 2025, in-store and online nationwide.
• Products focus on nutritional benefits, supporting gut health, brain function, immunity, and more.

Holland & Barrett, the UK’s leading health and wellness retailer, is making it easier than ever to eat healthily in 2025. With over 300 new food lines, including an extension of the successful H&B Food range, the retailer is set to help customers meet their wellness goals without compromising on taste or convenience.

Building on Success
Following the incredible demand for the 2023 Food That Loves You Back collection—which saw H&B Manuka Honey sell once every five minutes—this year’s range introduces even more innovative and delicious options.

Highlights from the 2025 Lineup

• Superfood Blends: Add nutrient-packed powders featuring trending ingredients like Sea Moss, Baobab, and Haskap Berry to smoothies, soups, or even pancakes for tailored health support.
• Science-Backed Teas: H&B’s first-ever tea range, created with Sri Lankan tea experts, includes “tea with benefits” to promote brain health, immunity, and other wellness goals.
• Healthy Snacks: High-protein spreads, guilt-free snacks like High Protein Plant Puffs and Dark Chocolate Blueberries, and savoury treats enriched with fibre and protein.
• Nutritious Breakfast Options: New cereals, granolas, and mueslis fortified with vitamins and minerals, including Muesli with Benefits to support joints and muscles.
• Gluten-Free Baking Ingredients: A 12-strong range including innovative options like Lupin Flour, alongside Almond, Teff, and Plantain Flours.
• Store Cupboard Swaps: Healthier twists on household staples, such as Multi Bean Baked Beans and 9 Plant Mexican Sauce, offering nutritious alternatives to takeaway classics.

Encouraging Plant Diversity
The H&B Food range aligns with modern nutrition trends, featuring plant points on product labels—a first for the high street—to encourage customers to include 30 different plants in their weekly diets.

April Preston, Global Product Director at Holland & Barrett, said:
"After a festive season of indulgence, many of us start the new year with a focus on healthier habits. At H&B, we’re passionate about offering nutritious, delicious options that align with our customers’ wellness goals. From boosting protein intake to supporting specific health needs, our expanded range is designed to make healthy eating both accessible and enjoyable.”

With over 150 years of heritage in health and wellness, Holland & Barrett continues to blend tradition with innovation, offering products that are not only nutritious but also delicious and convenient.

Availability
The new H&B Food range launches nationwide on January 1st, 2025, in-store and online.