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Allana Consumer Products Announces ₹300 Crore Investment in New Plant for French Fries and Frozen Potatoes
Allana Consumer Products Ltd Announces ₹300 Crore Investment in French Fries and Frozen Potatoes Market Expansion
Allana Consumer Products Ltd is set to invest ₹300 crore in establishing manufacturing facilities as it enters the French fries and frozen potatoes market. This strategic move aims to diversify its product portfolio and drive growth in the processed, packaged, and frozen food sector.
“Our venture into frozen foods with French fries is not merely an expansion; it’s a strategic initiative to leverage our expertise, infrastructure, and market reach to deliver a superior product,” said Raj Lekhwani, Director of Allana Group, in a statement.
Citing industry estimates, Lekhwani noted that the global frozen French fries market is valued at approximately USD 19.1 billion (USD 21.6 billion for regular fries by 2024) and is poised for steady growth.
“With this step, we aim to capture at least 3% of the global market share in regular fries by 2029,” he added.
As part of this expansion, the company plans to establish new manufacturing units in Gujarat and North India by 2027. These units will have an annual production capacity of 40,000 metric tonnes, catering to the rising demand for convenience foods.
This foray reflects Allana Consumer Products Ltd's commitment to aligning with evolving consumer preferences and strengthening its footprint in the rapidly growing convenience food sector globally.
World Food Business
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